<p>Traditional marketing involves many different ideas and techniques such as sending out emails to long lists of people, attending trade shows, cold calling, and so on. All these traditional methods have one thing in common; they&rsquo;re a form of outbound marketing. This is any marketing technique that involves you trying to shout out about your company/message. In years gone by, this was highly effective.</p><p><br></p><p>These days, there&rsquo;s a new player on the scene called inbound marketing. This idea revolves around the concept of drawing people into your business and getting found by consumers. It&rsquo;s a very popular concept, and more and more companies are advised to prioritize inbound over outbound marketing.</p><p><br></p><p>But, why?&nbsp;</p><p><br></p><p>To understand this shift to inbound marketing, we need to look at some of the major drawbacks of outbound marketing in the modern world.</p><p><br></p><h2><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;">Disadvantages Of Outbound Marketing</span></span></h2><p><br></p><p><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;">One of the biggest drawbacks of outbound marketing today is that consumers find it much easier to block your attempts. In the past, you could spam email lists with promotional emails and have a fairly high success rate. Now, people have spam filters that prevent them from even seeing some marketing emails. Likewise, all telephones have caller ID which makes cold calling ineffective. Consumers are sick and tired of being bombarded with marketing material and have adapted to filter it all out.&nbsp;</span></span></p><p><br></p><p><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;">Secondly, the internet came along and changed the way consumers participate. Nowadays, all it takes is a quick look online to find all the information you need on a product. You can watch product demonstration videos and view all the specs without leaving your room. So, fewer people are heading out to business events to gain this info.</span></span></p><p><br></p><h2><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;"><span id="docs-internal-guid-310b70f7-a816-fa7b-25f0-6a176b56b465"><span style="vertical-align: baseline;">Benefits Of Inbound Marketing</span></span></span></span></h2><p><br></p><p><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;"><span id="docs-internal-guid-310b70f7-a816-fa7b-25f0-6a176b56b465"><span style="vertical-align: baseline;">To do this, you need to create a website and use it as a portal for people to come to and find all the info they need. You should work on making your website more visible in search engines by optimizing it and getting it up the search rankings. Use social media and blogs to reel consumers in and allow them to find your business on their terms.&nbsp;</span></span></span></span></p><p><br></p><p><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;"><span id="docs-internal-guid-310b70f7-a816-fa7b-25f0-6a176b56b465"><span style="vertical-align: baseline;">It&rsquo;s crucial that marketers and businesses learn to adapt to consumer demands. These days, people hate being bombarded with marketing material, it&rsquo;s too forceful, they&rsquo;re tired of it and ignore it. Instead, they like being the ones in control, they like searching for information and finding companies themselves.&nbsp;</span></span></span></span></p><p><br></p><p><span><span style="vertical-align: baseline;"><span><span style="vertical-align: baseline;">What you have to do is become a magnet that attracts the right people to your business. Inbound marketing leads to a higher conversion rate as the people that find your business is going to be interested in it, or they wouldn&rsquo;t be searching for relatable keywords! So, not only do you generate more leads, but you convert more of them into customers.</span></span></span></span></p><p><span><span style="vertical-align: baseline;"><span><span style="vertical-align: baseline;">&nbsp;</span></span></span></span></p><p><span id="docs-internal-guid-9710f00e-a814-200b-b3a8-527506ddba5e"><span style="vertical-align: baseline;"><span id="docs-internal-guid-310b70f7-a816-fa7b-25f0-6a176b56b465"><span style="vertical-align: baseline;">In this manner, keeping customer engagement in mind, you can formulate a stringent Inbound strategy that can help your business get found and stand apart from the masses.</span></span></span></span></p><p><br></p><p><span><span style="vertical-align: baseline;"><span><span style="vertical-align: baseline;"><br></span></span><br></span></span></p><!--HubSpot Call-to-Action Code --><p><span class="hs-cta-wrapper" id="hs-cta-wrapper-94e24c10-3daa-482a-b9c2-aed542cc713c"><span class="hs-cta-node hs-cta-94e24c10-3daa-482a-b9c2-aed542cc713c" id="hs-cta-94e24c10-3daa-482a-b9c2-aed542cc713c"><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--><a href="https://cta-redirect.hubspot.com/cta/redirect/2627927/94e24c10-3daa-482a-b9c2-aed542cc713c" target="_blank"><img class="hs-cta-img fr-fic fr-dii" id="hs-cta-img-94e24c10-3daa-482a-b9c2-aed542cc713c" style="border-width: 0px;" height="206" width="597" src="https://no-cache.hubspot.com/cta/default/2627927/94e24c10-3daa-482a-b9c2-aed542cc713c.png" alt="Download the Buyer Persona eBook"></a></span></span></p><!-- end HubSpot Call-to-Action Code -->