<section id="service-offerings"><div class="container"><div class="service-offerings"><h6>Business Use cases for Audience Segmentation</h6><hr><div class="row"><div class="col-md-12"><div class="col-md-4"><div class="service-offering-blocks-left"><div class="service-offering-inner-sec1"><img src="https://cdn.7edge.com/images/solutions/e-commerce-industry.jpg" class="img-responsive fr-fil fr-dib" alt="E-commerce where customer segmentation plays a key role"></div><div class="service-offering-inner-sec22"><h5>E-commerce</h5><p>E-commerce is one of the industries where consumer segmentation plays an important role. Consumer segments can be identified based on people&rsquo;s choices of products and spending patterns.</p></div></div></div><div class="col-md-4"><div class="service-offering-blocks-right"><div class="service-offering-inner-sec1"><img src="https://cdn.7edge.com/images/solutions/travel-industry.jpg" class="img-responsive fr-fil fr-dib" alt="Travel Industry is another example of audience segmentation"></div><div class="service-offering-inner-sec22"><h5>Travel</h5><p>Travel, similar to e-commerce, provides a huge opportunity for creating campaigns for various user segmentation. A few segments can be based on travel frequency and geo-locations.</p></div></div></div><div class="col-md-4"><div class="service-offering-blocks-right"><div class="service-offering-inner-sec1"><img src="https://cdn.7edge.com/images/solutions/gaming-industry.jpg" class="img-responsive fr-fil fr-dib" alt="Gaming industry where segmentation can be used to create offers"></div><div class="service-offering-inner-sec22"><h5>Gaming</h5><p>Gaming is another industry where user segmentations based on game progress, device type and time per session can be used to create offerings such as &ldquo;achievements unlocked&rdquo;.</p></div></div></div></div></div></div></div></section>