<section class="section--first section--last"><div class="section-divider layoutSingleColumn"><hr class="section-divider"></div><div class="section-content"><div class="section-inner layoutSingleColumn"><p class="graf graf--p graf--first" name="i9eic">In an increasingly crowded marketplace where businesses are trying to make their mark and capture a sizeable market share, getting recognized is a huge concern for many organizations. They have so much to offer to their customers, but their customers do not know that these organizations even exist. Does this sound familiar?</p><p class="graf graf--p graf--first" name="i9eic"><br></p><p class="graf graf--p" name="e19j">If you are one such organization who is trying to create an awareness of your brand among your customers, here are five things you should try.</p><p class="graf graf--p" name="e19j"><br></p><h2 class="graf graf--h2" name="9etz">Use search engine ads</h2><p class="graf graf--p" name="dlv56"><br></p><p class="graf graf--p" name="dlv56">When creating visibility of your organization or brand is on your mind, the search engines are something you must first target. While you may be already aware of the regular <a class="markup--anchor markup--p-anchor" data-href="https://www.7edge.com/services/digital-marketing/search-engine-optimization" href="/search-engine-optimization-services" rel="noopener noreferrer" target="_blank">search engine optimization</a> (SEO) techniques, paid search ads too can help you in boosting a company&rsquo;s brand image.</p><p class="graf graf--p" name="dlv56"><br></p><p class="graf graf--p" name="d0w6p">This is supported by a study conducted by Levi Strauss &amp; Co. in association with Google. The study showed that paid ads helped increase consumer awareness of Levi&rsquo;s brand by 23% and also drove considerable traffic to its website, even though the paid ads did not always generate clicks. This means that search engine ads that may not create enough click through rates can still boost awareness of your brand amongst your target audience.</p><p class="graf graf--p" name="d0w6p"><br></p><p class="graf graf--p" name="ypqwb"><a class="markup--anchor markup--p-anchor" data-href="https://www.7edge.com/services/digital-media/search-engine-marketing" href="/search-engine-marketing-services" rel="noopener noreferrer" target="_blank">Search engine ads</a> also offer you the benefits of having control over your budget, your ad messages and tracking audience responses using valuable analytics tools.</p><p class="graf graf--p" name="ypqwb"><br></p><h2 class="graf graf--h2" name="qawyy">Attract people to your website through attractive content</h2><p class="graf graf--p" name="da2y"><br></p><p class="graf graf--p" name="da2y"><a class="markup--anchor markup--p-anchor" data-href="https://www.7edge.com/services/digital-marketing/content-marketing" href="/content-marketing-services" rel="noopener noreferrer" target="_blank">Creating regular and high-value content</a> offers several benefits to your brand. Writing blogs and creating impressive content is a great way to create brand image among your target customers, attract them to your website and possibly convert a majority of them to customers. In fact, creating regular content is an essential part of the inbound marketing strategy, which is increasingly becoming popular among organizations.</p><p class="graf graf--p" name="da2y"><br></p><p class="graf graf--p" name="geb48">Firstly, a blog is an essential part of an SEO strategy. Google rewards websites that keep adding fresh and high-quality content. Secondly, regular blogging on your website or writing guest articles on other digital platforms such as online magazines and well-known blogs help you establish an identity for yourself as an expert and a thought leader in your industry.</p><p class="graf graf--p" name="geb48"><br></p><p class="graf graf--p" name="bahfk">You can choose to write on issues commonly faced by other organizations in the industry and possible solutions for their challenges.</p><p class="graf graf--p" name="bahfk"><br></p><h2 class="graf graf--h2" name="y50t">Establish your social media presence</h2><p class="graf graf--p" name="l106"><br></p><p class="graf graf--p" name="l106">It shouldn&rsquo;t be news to you that several organizations and brands today are on popular <a class="markup--anchor markup--p-anchor" data-href="https://www.7edge.com/services/digital-marketing/social-media-marketing" href="/social-media-marketing-services" rel="noopener noreferrer" target="_blank">social media</a> platforms such as Facebook, Linkedin and Youtube as a majority of the population spends a significant time on these platforms. With these platforms, you can reach out to thousands and millions of your target audience, giving you an opportunity to engage with them and convert them into potential leads.</p><p class="graf graf--p" name="l106"><br></p><p class="graf graf--p" name="ys6vq">However, creating a social media profile for your organization is just the beginning. In order to create a powerful social media presence, you should regularly engage with your audience, always be on the lookout for conversations around your brand, products, services, and industry as well as provide your audience with valuable service offerings.</p><p class="graf graf--p" name="ys6vq"><br></p><h2 class="graf graf--h2" name="1typo">Create an effective email marketing campaign</h2><p class="graf graf--p" name="2267e"><br></p><p class="graf graf--p" name="2267e">Several organizations tend to ignore the power of email marketing campaigns for telling people about their brands. However, done the right way, email marketing can prove an excellent way of delivering your brand content right across to your audience&rsquo;s inbox. Most often, businesses fail at email marketing due to the wrong approach.</p><p class="graf graf--p" name="2267e"><br></p><p class="graf graf--p" name="98lzc">An email newsletter is more than asking people to download your freebies or avail your services. An email newsletter should keep your audience in mind. It should be relevant and must consistently offer something of value to the consumer. It is a good practice to listen to your customers&rsquo; sentiments and make changes to your email campaign accordingly. This enhances the perception of your brand among your customers, making them your brand advocates.</p><p class="graf graf--p" name="98lzc"><br></p><h2 class="graf graf--h2" name="cy7qk">Collaborate with industry influencers</h2><p class="graf graf--p" name="i9z1"><br></p><p class="graf graf--p" name="i9z1">Influencers have the power to influence a particular section of audience and followers within their circle in making key purchasing decisions. A top influencer in your industry can become your ambassador and promote your organization and brand among their followers. Hence, collaborating and <a class="markup--anchor markup--p-anchor" data-href="https://www.7edge.com/services/digital-marketing/influencer-marketing" href="/influencer-marketing-services" rel="noopener noreferrer" target="_blank">building a strong relationship with the right influencers</a> in the industry not only helps you in boosting your brand awareness but can also help you in realizing a few key business goals such as increased conversions and sales.</p><p class="graf graf--p" name="i9z1"><br></p><p class="graf graf--p graf--last" name="7muihb">As an organization, one of your key priorities is to get more people to become your customers and brand advocates. Creating awareness of your brand among people is the first step to achieving this goal. Following the powerful techniques mentioned above will not only create much awareness of your brand among your customers but will also lead to increased engagement, leads, customers and return on investment (ROI).</p></div></div></section>