<section class="growth7-eBook"><div class="container"><div class="row"><div class="col-lg-8 col-md-7 col-sm-7 col-xs-12"><div class="ebook-content"><h2>Enrich your campaigns with people based intelligence</h2><p>In today&rsquo;s connected world where data pertaining to people is available in abundance across digital platforms and channels, B2B marketers still struggle to find the true identity of their target audience. This is because the data is fragmented across digital touchpoints and marketers find it hard to piece together all this information about their prospective decision maker and gain one comprehensive view. This calls for a solution that helps them identify the actual person behind the devices and platforms so that they can deliver more relevant and personalized experiences.<br><br>People<sup>7</sup> is a people based marketing solution that goes beyond cookies and devices, identifies the real person behind these devices and platforms, and brings together their identity, functional as well as intent data to give you one single view of your ideal audience so that you can deliver personalized campaigns for them leading to better ROI.</p></div></div><div class="col-lg-4 col-md-5 col-sm-5 col-xs-12"><div class="download-option"><img src="https://cdn.7edge.com/images/people7-ebook.png" class="img-responsive fr-fil fr-dib" alt="People7 Ebook">
<a href="javascript%3A;">Download People<sup>7</sup><span>eBook</span><img src="https://cdn.7edge.com/images/ebook-download-arrow.png" alt="ebook download arrow" class="fr-fil fr-dib"></a></div></div></div></div></section><section class="people7-element3"><div class="container"><div class="row"><div class="col-lg-12 col-md-12"><h2 class="people7-title">People<sup>7</sup> Strategy</h2><hr class="hr-heading-style"><p>People<sup>7</sup> takes a 5-step approach - identify, segment, expand, target and verify, to identify the right decision makers and influencers in your target accounts and deliver them highly individualized campaigns that matter to them.</p><img src="https://cdn.7edge.com/images/people7-element-img.png" class="img-responsive fr-fil fr-dib" alt=""></div></div></div></section><section class="people7-element4"><div class="container"><div class="row"><div class="col-md-12"><h2 class="people7-title">An account based marketing approach to deliver results</h2><hr class="hr-heading-style"><p>Traditional B2B demand generation takes a siloed approach where the marketing and sales functions have little coordination between them, thus leading to poor customer experience. An account based marketing approach brings together these two business functions together giving rise to better alignment and cooperation thus creating more sales opportunities.</p><img src="https://cdn.7edge.com/images/demand-generation.png" class="img-responsive fr-fil fr-dib" alt="Demand Generation"></div></div></div></section><section class="people7-element3"><div class="container"><div class="row"><div class="col-lg-12 col-md-12"><h2 class="people7-title">What makes up People<sup>7</sup></h2><hr class="hr-heading-style"><p>People<sup>7</sup> uses a powerful combination of first party, second party and third party data to acquire the identity, functional and intent data of the decision maker, programmatic advertising to deliver targeted advertisements to your intended audience and a verification mechanism that analyzes and ensures delivery of your campaigns to the right audience at the right time.</p><img src="https://cdn.7edge.com/images/people7-element5-img.png" class="img-responsive fr-fil fr-dib" alt=""></div></div></div></section><section class="people7-element4"><div class="container"><div class="row"><div class="col-md-12"><h2 class="people7-title">Deliver contextual and personalized campaigns</h2><hr class="hr-heading-style"><p>People<sup>7</sup> uses programmatic advertising to serve your intended business audience ad creatives, content and campaigns that are dynamically optimized based on effectual data segmentation, across digital platforms and web properties that are relevant to them.</p><img src="https://cdn.7edge.com/images/ad-creatives.png" class="img-responsive fr-fil fr-dib" alt=""></div></div></div></section><section class="people7-element5"><div class="container"><div class="row"><div class="col-md-12"><h2 class="people7-title">People<sup>7</sup> benefits</h2><hr class="hr-heading-style"><p>People<sup>7</sup> empowers B2B marketers to identify the ideal people, reach out to them and deliver a cohesive experience across all digital touchpoints, while curtailing costs and achieving better ROI.</p></div></div><div class="row reports-area"><div class="col-lg-4 col-md-4 col-sm-4 col-xs-12"><img src="https://cdn.7edge.com/images/report1.png" class="img-responsive fr-fic fr-dib" alt=""><div class="reports-content"><p>Faster campaign setup times with Programmatic Advertising(1)</p></div></div><div class="col-lg-4 col-md-4 col-sm-4 col-xs-12"><img src="https://cdn.7edge.com/images/report2.png" class="img-responsive fr-fic fr-dib" alt=""><div class="reports-content"><p>70 percent of marketers reported that programmatic yields a greater return on investment than traditional ad buying(2)</p></div></div><div class="col-lg-4 col-md-4 col-sm-4 col-xs-12"><img src="https://cdn.7edge.com/images/report3.png" class="img-responsive fr-fic fr-dib" alt=""><div class="reports-content"><p>Reduction in Cost-per-lead through Intent and Functional Targeting(3)</p></div></div></div><div class="row"><div class="col-lg-12 col-md-12"><p class="align-right">Sources: (1) BCG, (2) AdWeek, (3) Bombora</p></div></div></div></section><div class="blog-content-area"><div class="leftSide-content"><div class="blog-content"><h2>Blog</h2><p>Get a better understanding about what strategies, technologies and processes make People7 successful. Follow our blog</p></div></div><div class="rightSide-content"><ul><li><a href="https://7edge.com/blog/6-key-benefits-of-programmatic-advertising">&nbsp;https://7edge.com/blog/6-key-benefits-of-programmatic-advertising&nbsp;</a></li><li><a href="https://7edge.com/blog/what-is-account-based-marketing-an-overview">&nbsp;https://7edge.com/blog/what-is-account-based-marketing-an-overview&nbsp;</a></li><li><a href="https://7edge.com/blog/how-to-leverage-personalization-in-b2b-marketing">&nbsp;https://7edge.com/blog/how-to-leverage-personalization-in-b2b-marketing&nbsp;</a></li><li><a href="https://7edge.com/blog/a-marketers-guide-to-people-based-marketing">&nbsp;https://7edge.com/blog/a-marketers-guide-to-people-based-marketing&nbsp;</a></li><li><a href="https://7edge.com/blog/the-beginners-guide-to-intent-based-marketing">&nbsp;https://7edge.com/blog/the-beginners-guide-to-intent-based-marketing&nbsp;</a></li></ul></div></div><section id="conversation-area"><div class="container"><div class="row"><div class="col-md-12"><h2>start the conversation</h2><a class="yellow-btn" href="/request-a-consultation">&nbsp;request a consultation&nbsp;</a></div></div></div></section>